LarkMarket Brand Guidelines

Official brand usage guidelines for partners, creators, affiliates, and advertising platforms. These guidelines help ensure consistent messaging and policy-compliant advertising.

1. Brand Overview

LarkMarket is a consumer-focused personal safety and everyday utility brand serving customers in the United States. We aim to provide reliable, responsibly designed products that support personal preparedness and confidence in daily life.

2. Brand Positioning

  • Category: Personal Safety & Everyday Utility
  • Primary Market: United States
  • Target Users: Adults seeking lawful personal safety and preparedness tools
  • Business Model: Direct-to-Consumer (DTC)
  • Core Promise: Practical, durable products with clear, honest service

3. Brand Voice & Messaging

Our tone is calm, practical, and responsible. We focus on preparedness, awareness, and lawful use. AvoidUo not use aggressive, fear-based, or violent language.

Preferred Messaging (Safe & Compliant)

  • Personal safety, preparedness, and awareness
  • Confidence and peace of mind in everyday situations
  • Everyday carry (EDC), travel readiness, outdoor utility
  • Durable construction, compact design, easy storage
  • Lawful use and compliance with local regulations

Restricted Messaging (Do Not Use)

  • Weapon or weapon-related claims
  • Violence, harm, assault, or intimidation
  • “Attack,” “strike,” “hurt,” “take down,” or “stop bad guys” framing
  • Instructions for use against people, threats, or confrontation scenarios
  • Graphic imagery, threatening language, or fear-based exaggeration

Claims Guidance

  • Allowed: “Designed for everyday preparedness,” “compact and portable,” “built for durability.”
  • Not allowed: “Guaranteed protection,” “best self-defense weapon,” “stops attackers,” or any promise of preventing harm.
  • No medical/legal claims: Do not claim legal outcomes or provide legal advice. Avoid “legal in all states” or similar statements.

4. Platform Compliance Guidelines

When creating ads or content for major platforms (e.g., Meta/Facebook/Instagram, TikTok, Google/YouTube, Pinterest, Snapchat, X, and native ad networks), use neutral, safety-focused language and avoid any violent or weapon framing.

Meta (Facebook & Instagram)

  • Avoid violent, threatening, or confrontational language and imagery.
  • Do not depict use against people or imply harm.
  • Use lifestyle visuals (travel, commuting, outdoor) rather than “self-defense scenarios.”

TikTok

  • No demonstrations implying harm or confrontation.
  • Avoid shock, fear tactics, or “weapon” framing.
  • Use product close-ups and everyday carry/storage visuals only.

Google & YouTube

  • Do not use language that implies weapon use or violence.
  • Avoid “self-defense against attackers” scenarios.
  • Use “utility” and “preparedness” positioning in ad copy and landing pages.

Pinterest

  • Use neutral, lifestyle-first creative and text overlays.
  • Avoid aggressive words, confrontational imagery, or “weapon” keywords.

Snapchat

  • Keep copy short, neutral, and non-threatening.
  • No violence, intimidation, or harmful depictions.

X (Twitter)

  • Use non-aggressive wording; avoid “weapon” or violence framing.
  • Do not promote harm or encourage confrontation.

Native Ad Networks

  • Avoid sensational headlines (“shocking,” “danger,” “attack”).
  • Keep claims factual and non-exaggerated.
  • No before/after harm narratives or fear-based storytelling.

5. Creative & Image Guidelines

Approved Visual Style

  • Clean product photography, neutral backgrounds, and lifestyle settings
  • Everyday carry/storage visuals (bag, car compartment, travel kit)
  • Close-up detail shots (materials, grip texture, compact form)

Prohibited Visuals

  • Depicting use against people, threats, or confrontation
  • Violent gestures, intimidation, or “attacker” narratives
  • Police/military styling, tactical assault themes, or weapon-like presentation
  • Graphic or fear-based imagery

6. Logo Usage

  • Do not alter, stretch, rotate, recolor, or redraw the LarkMarket logo.
  • Do not add shadows, outlines, gradients, or visual effects.
  • Maintain clear space around the logo and place it on clean backgrounds.

7. Brand Colors

  • Primary: Green (#2DBE91)
  • Secondary: Black (#111111)
  • Background: White (#FFFFFF)

8. Legal & Compliance Statement

LarkMarket products are designed for lawful personal safety and utility purposes only. Usage must comply with applicable local, state, and federal laws. LarkMarket does not provide legal advice and does not make guarantees regarding outcomes or protection.

9. Contact

For brand usage approvals, partnerships, affiliate inquiries, or advertising questions, please contact:

Email: support@larkmarket.com
Website: https://larkmarket.com